IPAN Nursing Education & Consulting website
A fast, accessible marketing website for a Richmond, Virginia nursing education and healthcare consulting firm, with light and dark themes and a clear path to request a consultation.
Visit the live site(opens in a new tab)- 3
- 5
- 2
Overview
A website for IPAN Nursing Education & Consulting, a Richmond, Virginia firm providing nursing staffing, clinical consulting, healthcare leadership, nursing education, academic support and professional development throughout Virginia.
Live site: ipannursingeducationandconsultation.com
Problem
A consulting firm sells trust. Its website has to say, in the first screen, who the firm is, where it works and what it does, then make the next step obvious. The firm also serves two audiences with different needs: organisations that want to engage it, and nursing professionals who may want to join it.
Approach
1. Lead with the message
The home page opens with the firm’s positioning, “Healthcare & Academic Solutions for Virginia”, the location, and three calls to action: Request a Consultation, Explore Our Services and Join IPAN.
2. Organise around three pillars
Clinical, leadership and education give the services a simple structure that is repeated through the site, so a visitor can find the right offer without reading everything.
3. Build for every visitor
- Responsive layout that works on phones, tablets and desktops.
- A light and dark theme toggle in the header.
- Persistent header navigation (Home, About, Services, Join Us, Contact) with the consultation button always in reach.
- Contact details in the top bar of every page.
4. Launch properly
The site runs on a custom domain, with DNS and hosting set up for the owner to manage.
Outcome
The firm has a live, professional presence that explains its services, supports recruiting, and gives every visitor a direct route to request a consultation.
next step
Discuss a similar project
Thirty minutes, free, on Google Meet. Bring the current state and the constraint.